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The Bar is located inside Hotel de Draak in Bergen op Zoom, the oldest hotel in the Netherlands. With such a historic setting, the concept needed a brand identity and website that could combine heritage, hospitality and a contemporary bar experience.
TYW created the new logo, branding and website for The Bar. We developed a visual identity that respects the historical character of the location while giving the bar its own recognizable and modern presence.
The goal was to create a distinctive brand experience for The Bar, improve its online presentation and make the concept more visible to hotel guests, local visitors and new audiences.
