Behaviour Tracking

Behaviour tracking helps you understand how visitors actually use your website. It can include heatmaps, scroll maps, session recordings, click tracking, form analysis and user journey insights.

Standard analytics can show what happens, but behaviour tracking often explains why it happens. It reveals where users hesitate, what they ignore, how far they scroll and where they drop off. These insights are valuable for improving design, content, navigation and conversion.

TYW sets up behaviour tracking and translates the data into practical improvements. We analyse how real users move through your website and use those insights to improve layouts, page structure, content and calls to action. This helps your website become more intuitive and effective over time.

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