Contemporary Japanese kitchen & bar

Mr Sam Amsterdam is a Japanese restaurant in Amsterdam with a strong focus on atmosphere, hospitality and refined dining. The restaurant needed a renewed identity that would match the quality of the concept and create a consistent experience across both the digital and physical environment.

TYW created the new branding, logo and website for Mr Sam. In addition, we designed a wide range of business assets and contributed to parts of the restaurant’s interior design. This allowed the brand to be experienced consistently across the website, printed materials, digital assets and the physical space.